The COVID-19 pandemic has created many difficulties and limitations. To adapt, the fashion industry has made interesting changes. From online fashion weeks to designs that prioritize comfort and convenience.
After a new normal state has been established, wearing a mask has become a law, a habit in many countries. Masks are no longer merely protective items. They have become fashion accessories. Since then, the masks with fancy designs, and luxury prices were born.
Masks become a fashion accessory
Just a few days ago, Burberry opened for sale masks for $ 120. Technically, this mask is nothing new. But, wearing Burberry’s traditional checkered motifs, this mask becomes a luxury accessory. At the same time, Burberry also became the first luxury fashion house to export mass-produced fabric masks.
Another fashion house that quickly launched a hypebeast mask design was Virgil Abloh’s Off-White. The Off-White mask model with the four-way arrow logo was voted as the hottest product on the search network Lyst in the first three months of 2020. These streetwear brand fabric masks sell for $ 95- US dollar.
At present, it is not clear whether other high-end fashion brands will follow Burberry, Off-White launches luxury masks. But the market has already started rife with other fashion masks. They are diverse in both materials and colors.
New trend: Mask strap
Even though the mask is an accessory, doesn’t mean they … can’t have their own! Inspired by the glasses strap, now comes the accessory for the mask: the mask strap.
Undeniably, the idea of this strap is practical. Especially if you’re going to buy an expensive mask like Burberry’s. Invest in a reasonable strap. While raising the level of style while making sure the mask will not fall off. These mask straps are also designed with all materials and styles.
Indeed we are witnessing a fashion revolution, when an accessory can bring new fashion trends. Or is this an evolution of a mask? From a protective item with little design concern. Now the mask is really becoming one of the most sought-after items.