Immerse yourself in the classic “tinted” space during Gucci’s Spring / Summer Spring collection 2019. With Spring and Summer collection, Gucci goes back in time to the golden moment of Hollywood cinema with familiar frames from classic movies.
Associated with the street style of modern youth, Gucci constantly exploits the creative material from the treasure of giant mankind’s cultural heritage. This is also the starting point of celebrity culture with the famous monuments until today.
A unique image
Continuing to collaborate with photographer and director Glen Luchford and under the direction of Creative Director Alessandro Michele, the images in Gucci’s Spring Summer 2019 advertising campaign refer to technicolor film frames centuries ago. It is the glamor, magnificence without hiding the ostentatious and luxurious elements.
Throughout the pictures is a cheerful spirit, models and actors join in singing, dancing to the music “There’s No Business Like Show Business”. The faces are adorned, the clothes are coordinated in accordance with the spirit of the stars of the old years, creating attractive appeal for this campaign of Gucci.
It is not too difficult for film fans to recognize the connection between images in Gucci’s Spring Summer 2019 campaign with classic cinematic works like “An American in Paris” (1951), ” The Band Wagon (1953), “Cover Girl” (1944), “There’s No Business Like Show Business” (1954), “Gentlemen Prefer Blondes” (1953) and “Singin ‘in the Rain” (1952).
In addition, with another view, photographer Glen Luchford offers black-and-white portraits of models dressed like Hollywood’s glamorous silver stars. Those are the original standards of celebrity culture that always occupy a special place in the hearts of fans.
Alessandro Michele is the one who brought classic fashion back to the trend of style in the past years. In contrast to last season’s death, Gucci’s Spring-Summer 2019 collection draws viewers to impressive levels of time and emotion.